Starbucks is doing what was suggested in my earlier post. Refer to the post, "What startbucks can do?" on the same blog. Although it is a step in the right direction, they need to do more. Read the original blog for details. Strategy is right as the stock market reacted positively to the news.
Original post:
http://managementchitchat.blogspot.com/2008/02/what-starbucks-can-do.html
Wednesday, July 2, 2008
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