Monday, July 14, 2008

The Ladders - Job board with a difference!

The news is, one of the Harvard professor has written a case on The Ladders, a job board for which both recruiters and the applicants pay a fee. What is the difference? How The Ladders did what Monster, Dice, Careerbuilder and other free job boards could not do? Answer is simple, The Ladders moved up the value chain by adopting the strategy of differentiation! They post only 100K + jobs. A rigorous validation process ensures that only the "high quality" jobs are posted on the board.

Change the paradigm, beat the competition by moving up the value chain!

Disclaimer: The only affiliation I have with The Ladders is, I was its customer once.

Wednesday, July 2, 2008

Starbucks closing 600 stores in the US

Starbucks is doing what was suggested in my earlier post. Refer to the post, "What startbucks can do?" on the same blog. Although it is a step in the right direction, they need to do more. Read the original blog for details. Strategy is right as the stock market reacted positively to the news.

Original post: